BFNT will ramp up Firestone advertising

April 8, 2004

Bridgestone/Firestone North American Tire LLC (BFNT) has planned a "heavy media schedule in North America to support the Firestone brand," Bridgestone/Firestone officials told dealers this week in Phoenix, Ariz.

Commercials featuring BFNT's classic "Wherever wheels are rolling" jingle are now airing nationwide.

The jingle was first used by Firestone Tire & Rubber Co. in 1964 and was last updated in 1988.

BFNT says it has quadrupled its advertising budget for the year.

Sign up for Modern Tire Dealer Newsletters
Get the latest news and updates.