Long-time Chicago dealer Sid Rotman dies

Sept. 23, 2004

Long-time Chicago tire dealer Sid Rotman died Sept. 21 at the age of 60.

Rotman, along with his son, Michael Rotman, and partner, Bob Lucchesi, owned Municipal Tire & Wheel Co., a fixture on Chicago´s near south side for 80 years.

Rotman took over from his father and company founder Morris Rotman in the late 1960s. Under his guidance, the company grew into one of the "Windy City´s" most profitable and respected tire dealerships.

"The first thing you have to do is make (customers) comfortable," Rotman told Modern Tire Dealer magazine last year as part of an article on the Chicago tire market.

"And you can do that in 10 seconds. It´s a smile, tending to them the right way, asking them questions. If they believe you care about them, you´ll be a winner."

Rotman is survived by his wife of 38 years, Genie; sons Michael, Matthew and Marc; a daughter-in-law; a son-in-law; two grandchildren; a brother; a sister; and other relatives.

Services were held earlier today.

Contributions may be made to Hospice Partners; 49 Sherwood Terrace, Suite N.; Lake Bluff, IL 60044, or to the Pancreatic Cancer Action Network; 2221 Rosecrans Ave., Suite 131; El Segundo, CA 90245.