Littlefield: TIA is ´a big part´ of SEMA show

Oct. 7, 2004

Handlers are expecting the upcoming "Performance Tires & Wheels sponsored by TIA" section of the upcoming Specialty Market Equipment Association (SEMA) Show to be a big success.

According to Roy Littlefield, executive vice president of the Tire Industry Association (TIA), the tire hall is sold out "with a waiting list." In particular, there has been a greater committment by tire manufacturers. "We´re a big part of this show."

There will be more than 1,900 exhibitors at SEMA, covering more than one million square feet.

SEMA officials expect more than 100,000 to attend the event, to be held at the Las Vegas Convention Center from Nov. 2-5. Last year, 103,000 people attended -- 26,000 of them "buyers."

"The SEMA Show is not about what you need in automotive technology; it´s about what you want," says Peter MacGillivray, SEMA vice president, marketing and communications. "People come to see, show and sell. And, there appears to be no shortage of those buyers willing to consider, compare and buy."

More than 2,000 "feature vehicles" will be on display, from the smallest Mini Cooper to the largest pickup truck in the world. For the first time, each vehicle will be customized and sorted by lifestyle and theme.