Brake Parts announces 2005 Raybestos promotions

Nov. 30, 2004

Brake Parts Inc. recently announced 2005 marketing plans for its Raybestos brand brakes. These programs include a variety of unique promotions designed for professional installers, a continued commitment to motorsports and its participation in the new "Aftermarket Rewards" program.

The company is "especially excited" about its new programs with NASCAR, according to Larry Hoofnagle, director of marketing communications.

Brake Parts also is bringing back its "Spring Brake" promotion for 2005. "Once again we will be rewarding professional service dealers for installing Raybestos brand brake products. And as with previous years, the more products they purchase, they more rewards they will receive."

Raybestos´ most popular promotion, the Brake and Safety Center, has been updated for 2005 to include new and useful tools for today´s service dealer, including point-of-sale materials, premium parts and other great merchandise.

Each package also includes one membership to for tech bulletins, on-line training and important industry information. In addition, members will receive a Web page on the Raybestos dealer locator and gain access to useful customer management tools.

The first-quarter promotion will highlight Raybestos loaded caliper and friction ready caliper lines. Its Spring Brake promotion for WDs will begin in January. This program gives WDs the opportunity to gain points for their purchases and the chance to redeem these points for premiums used to run the "Official Spring Brake of Raybestos" service dealer promotion or one of their own.

Spring Brake continues in April, and WDs will continue to collect points and redeem for premiums such as Raybestos brand and NASCAR apparel.

The Official Spring Brake of Raybestos service dealer promotion and sweepstakes begins in the second quarter, while a "Blockbuster" promotion and sweepstakes begins in the third quarter. The latter promotion includes a kit featuring Raybestos brand premium product and a $50 gift certificate to Blockbuster.

The Raybestos brand NASCAR Rookie of the Year Carhartt Jacket promotion and sweepstakes rounds out the fourth quarter.

Raybestos will continue to offer contingency awards in all three major series: the NASCAR NEXTEL Cup Series, the NASCAR Busch Grand National Series and the NASCAR Craftsman Truck Series. It also will continue its rookie program by sponsoring the Rookie of the Year award in NASCAR’s three major series. (Raybestos has committed to the contingency awards and the Rookie of the Year award through 2010.)

Raybestos also is an associate sponsor of the Robert Yates Racing #38 Ford M&M´s Candies car, driven by Elliott Sadler.

"We have a long and established history in racing and are excited to have the opportunity to continue to build upon this tradition in 2005," says Hoofnagle.

The Aftermarket Rewards program is a coalition of aftermarket manufacturers wanting to reward professional service technicians for their continued loyalty in purchasing their products. Raybestos premium parts will be included in this new program.