Popular Mechanics picks Bridgestone tire

Dec. 6, 2004

The Bridgestone Dueler H/L Alenza SUV tire has received Popular Mechanics´ Editor´s Choice Award.

The magazine cited Bridgestone´s Ever-Black technology as a factor in its decision.

The technology "keeps the tire looking new, longer," according to Phil Pacsi, executive director, North American Consumer Brand Marketing, Bridgestone Firestone North American Tire LLC (BFNT).

"Tire appearance is important to upscale SUV owners," say BFNT officials.