Michelin looks for 'next iconic vehicle'

Jan. 15, 2008

Groupe Michelin has announced the theme for its 2009 global vehicle design competition, Michelin Challenge Design.

The theme is "America's Next Iconic Vehicle," say Michelin officials.

"Designers this year are asked to render unique vehicle concepts that demonstrate emotional appeal, design courage and technical execution when reviewed by a jury of transportation industry professionals whose names will be announced later in 2008."