Mannino forms consulting and trading company in Rome, Ga.

Jan. 20, 2008

Former Pirelli North American Tire Inc. CEO and President Gaetano "Guy" Mannino has formed Verdek, a consulting and trading company based in Rome, Ga.

(Pirelli North America also is based in Rome, Ga.)

"The goal of Verdek will be to create value for U.S. and foreign companies planning to expand their businesses into new international market arenas," says Mannino, who has 27 years of international sales, marketing and manufacturing experience.

Verdek offers tailored solutions to excelling in the U.S. marketplace. Mannino and the Verdek management team offer four main services:

* advising foreign and U.S. companies planning to invest in new production facilities in the United States. "The choice of the right site and the most competitive state and county incentive package is instrumental for the future success of a company," says Mannino.

* offering companies assistance in all stages of business development, from providing competitive market data and industrial analyses through the implementation of sales, marketing and logistical strategies.

* recommending the most effective strategies to launch products made by foreign companies in the U.S. The choice of partners and the correct sales strategy linked with an effective logistic network "will jump start a company in the U.S. market."

* creating export opportunities for U.S. companies with unique products. "The U.S. manufacturing base has many high-tech products that can succeed in other markets."

Verdek also has offices in Connecticut and Tuscany, Italy. For more information, visit the company's Web site at