Carlisle Tire & Wheel Co. has been named the exclusive ATV tire for "Fisher's ATV World" for 2008.
The prorgram airs on "The Outdoor Channel" and was winner of 10 Telly Awards in 2006. The show has been airing since 2002 and offers family oriented insight on the following:
* safe and responsible riding, and
* the practical use of ATVs.
In addition, the program showcases exciting ride opportunities from around the world.
Carlisle ATV and trailer tires also will be featured in 30-second commercial spots.
For more information, visit Fisher's ATV World at