Sentaida International Inc. has hired sales veteran Soon Fung Chu as sales associate for southeast Asia. However, his territory also will include South Africa as well as some European countries.
Chu will be located in Malaysia, "where he can provide fast and reliable service to customers in the area," according to the company.
His responsibilities will entail managing sales and training programs for a wide range of products, including passenger, truck and OTR radial tires. His focus will be on high performance tires.
Prior to joining Sentaida, Chu was involved in the sales development and global branding of BSA Wheels. "His 10 years of experience in the wheel industry will complement Sentaida International's strength in the ultra-high performance market," says the company.