Bridgestone will be in play during NFL series

Oct. 13, 2008

The National Football League has announced that the Bridgestone brand will once again be the title sponsor of the Bridgestone International Series.

The Bridgestone brand will be prominently displayed during the Oct. 26 San Diego Chargers-New Orleans Saints game in London, England.

"This will include field-level LED boards with brand logos, stadium signage, presenting sponsor of the pre-game show on Sky Sports, videoboard features, and print program ads," say Bridgestone Firestone North American Tire LLC (BFNT) officials.

"As a global company, sponsoring the International Series game is a terrific opportunity for the Bridgestone brand to get high exposure here in the United States, in Europe and beyond," says John Baratta, president, consumer replacement tire, BFNT.