TBC Corp., already the largest private brand marketer in North America, has added two more brands to its arsenal.
The Memphis, Tenn.-based company acquired rights to the Vanderbilt and Turbo-Tech trademarks and molds from Goodyear Tire & Rubber Co. At one time, both lines were owned by Reynolds Tire & Rubber.
Adding Vanderbilt and Turbo-Tech to its Multi-Mile, Cordovan, Sigma and Big O brands will increase TBC's domestic private brand passenger tire market share to 7.5% and light truck tire share to more than 10.5%, according to Modern Tire Dealer estimates. TBC also has exclusive rights to the Fulda brand in the United States.
"As the marketplace evolves, the independent tire dealers need a strong, complete, exclusive private label on which to focus their businesses and build overall sales margins," says Ken Dick, executive vice president of sales for TBC's Private Brands Division. "Vanderbilt/Turbo-Tech supports this strategy by providing a unique product lineup, without affecting the exclusivity that is so important to our Multi-Mile, Cordovan and Sigma customers' success."
According to TBC, the brands will consist of 14 offerings in the passenger, metric, performance and light truck tire segments. Turbo-Tech has historically been the white-letter line of the two.
