Michelin North America Inc. says its Harmony tire blends ultra-long tread life with optimum wet traction, all at an attractive price point. It is also offered exclusively to independent tire dealers, the company noted.
"Discerning, brand-conscious consumers aren't shopping on price alone," said Gary Grako, an independent tire dealer from Price, Utah.
"They want the value of long mileage, the security of superior wet and snow traction and they don't want to give up any of the handling, and comfort they've come to expect from their Michelin tires."
Grako also adds that because the Michelin Harmony is offered exclusively through independent dealers, consumers can be confident they're getting the added service value of a true tire professional when they buy.
The Michelin Harmony tire is aimed at the passenger car and mini van owner and is offered in 27 sizes.
