Bridgestone/Firestone launches Spanish version of site

Dec. 10, 2002

Bridgestone/Firestone North American Tire LLC's (BFNT) Web site,, is now available in Spanish.

"The Hispanic population has been growing tremendously in the United States and we wanted to grow with this important consumer segment," says Michael Fluck, BFNT internet and diversity marketing manager.

The Web site includes a tire selector, a store locator, tire safety information and other features.