ASA: New year, new logo

Jan. 6, 2012

The Automotive Service Association (ASA) has given its logo a facelift. The new logo has a fresh and modernized look – in conjunction with the association’s focus on staying relevant to today’s repair professional.

“ASA is sharply focused on relevancy in its service to today’s automotive repair professionals,” says Ron Pyle, ASA president and chief staff executive. “We are examining the association from all angles to provide the best possible programs, trade shows and opportunities for repairers. Our logo enhancement essentially is a visual indicator of these ongoing initiatives.”

Last year, ASA celebrated its 60th anniversary and implemented several initiatives to ensure it continues to meet the needs of its members.

“The look is new and fresh, yet still similar enough to our previous logo – which is a strong and identifiable brand for the automotive service and repair field,” says Angie Wilson, vice president of marketing and communications.

ASA members may use the logo immediately. Images and logo guidelines are available on ASA’s newly redesigned website (best viewed using the Firefox browser). Members can log into and then visit Tools & Resources > Members Only > Download ASA logos.

For assistance obtaining your username and password to access the Members Only area, contact ASA’s membership services team at (800) ASA-SHOP, ext. 361.