Mitchell 1 launches ProDemand YouTube video

Feb. 2, 2012

Mitchell 1’s video on its forthcoming ProDemand information product is now available for viewing on YouTube at

The video shows the Mitchell 1 product management team discussing the features and benefits of the new software program. They also cover the design thinking and user input that went into developing it.

“The technician’s job is to get the car back on the road as quickly as possible and with ProDemand, we’ve made that easier for them,” says Kristy LaPage, product manager, ProDemand. “Instead of spending 20 minutes, 30 minutes, potentially hours looking through pages and pages of repair information, ProDemand gives information to the technician in just a couple of steps.”

Mitchell 1 says ProDemand delivers accurate repair information to help automotive technicians complete their repair jobs faster, easier and smarter, without the need for further research. ProDemand is concise, providing only the descriptions, procedures, specifications and diagrams that technicians need.

“The information that Mitchell 1 has collected over the past nine decades, combined with the experience to go with it, allows ProDemand to present repair, diagnostic and maintenance information in a consistent, easy-to-understand format,” says Gary Hixson, ProDemand product manager.

Key features of Mitchell 1’s new ProDemand include: Repair Module, Diagnostics Module, Maintenance Module, Technical Service Bulletins (TSBs), Community Module, Wiring Diagrams, Common Naming Convention and Vintage Information

For more information on ProDemand, visit