The Rubber Manufacturers Association (RMA) will conduct its 11th annual National Tire Safety Week June 3-9, 2012.
The annual event is an initiative of the RMA’s "Be Tire Smart – Play Your PART" program. This year-round effort is designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition.
The purpose of the event is for tire manufacturers and retailers nationwide to educate motorists about proper tire care and maintenance. RMA provides tire retailers, auto dealers and automotive repair shops with free “Be Tire Smart” brochures and other materials.
RMA says that many participating retail outlets use the opportunity to promote tire care through advertising, promotions, free tire pressure checks and media outreach. More than 21,000 tire dealers, auto dealers and automotive repair shops participated during the 2011 National Tire Safety Week.
For more information on the Be Tire Smart program and National Tire Safety Week visit www.betiresmart.org.