SEMA exhibitors: connect to powersports buyers

Aug. 7, 2012

Specialty Equipment Market Association (SEMA) Show exhibitors that manufacture powersports products will be able to quickly, easily and affordably connect with thousands of buyers who are specifically seeking products for motorcycles, dirt bikes, UTVs, ATVs or side-by-sides.

Through the Manufacturer Kiosk Program, an exhibitor with a booth in another area of the SEMA Show is eligible to host a kiosk that will be located in the Powersports & Utility Vehicle section of the show.

"The kiosk program was introduced in 2011 to assist many traditional SEMA Show exhibitors that have branched out into the powersports market,” said Peter MacGillivray, SEMA VP of events and communications. "The kiosk program allows these exhibitors to showcase their powersports lines in the Powersports area of the Show floor. Meanwhile, they are able to maintain their primary booth location and focus on other products. It’s like being in two places at once.”

SEMA says that of the 60,000 buyers that attend the show each year, one-in-four indicates that they are interested in powersports products. As a result, a dedicated Powersports & Utility Vehicle section was introduced in 2010.

“The powersports market is closely tied to many of the SEMA Show’s core segments,” said MacGillivray. “As a result, many exhibitors and buyers have expanded and found great success in the area.”

The 2012 SEMA Show takes place Oct. 30-Nov. 2 in Las Vegas, Nev. To learn more about the event, visit