Centric Parts debuts new sales training tools

March 19, 2015

Centric Parts, a North American manufacturer and supplier of aftermarket brake components and systems, has introduced online and print resources as part of an expansion of its sales training program.

Centric says its newest educational tools are designed to provide expert-level information about brake systems, the brake manufacturing process, brake theory and technical issues as well as an in-depth look at the company’s growing product range with installation tips, features and benefits and product decision trees.

Sales people and technicians throughout the Centric and StopTech distribution chain will have access to the program, which provides comprehensive brake systems knowledge through technical instruction in manufacturing materials and processes, brake system theory and terminology, and common brake myths and installation tips to prevent comebacks and rework.

The flexible and customizable Centric training program allows Centric and StopTech distributors, dealers, salespeople and technicians to conveniently train nationwide via easy-to-use and entertaining online modules or through clinics. The company says the training features an in-depth 48-page printed training book with unmatched documentation of brake manufacturing, testing and technical issues and the most complete brake system glossary offered anywhere

“Clear, consistent and comprehensive brake system knowledge is our goal,” says Centric President and CEO Dan Lelchuk. “The best way to serve our end users is to educate sales people and technicians about the entire brake system – to create brake systems experts who truly understand their needs and know which products are best for their unique situation.”

The training covers:

* common brake myths, brake terminology and installation tips;

* tracking, cataloging, engineering, manufacturing and testing;

* friction, rotors/drums, calipers, hydraulics, hubs, bearings, seals, suspension and steering;

* Centric’s medium duty, fleet performance, StopTech high performance and racing programs; and

* best product mix for any given vehicle and driver profile.

Contact a Centric or StopTech representative to enroll in the program. For more information about Centric and StopTech products, visit www.centricparts.com.