Bright Technology lights up Autopromotec

June 12, 2015

Having made its debut at the 2013 event, China-based Bright Technology Co. Ltd. returned for Autopromotec 2015 to specifically showcase its new Bright Premium range of wheel balancers which has been completely re-branded for the European tire and automotive market.

Hosting the Bright Premium booth was Mr. Joao Kwakernaat from Bright Technology's European Marketing and Distribution Division (based in The Netherlands), along with leading management members from Bright in China to present an extensive new Premium range of wheel balancers in a distinctive new black color and European design logo.

This series of balancers represents a distinct new direction in wheel balancing production, as the Bright Premium equipment incorporates a unique and special combination of precise Italian engineering from the company's specialized engineering and design department in Correggio, Italy, with up-to-the-minute centering capabilities from Haweka AG in Germany and production in China.

Joao explains, “Our new range of Premium wheel balancers guarantee an impressive level of superior aesthetics coupled with the very latest advanced product technology, which has already achieved a very positive initial response in Europe through offering an alternative range of garage equipment at a realistic 'entry level' price of just Euros 1499 (roughly $1,670).”

Three new pieces of equipment were making their long awaited debut at the show: two wheel balancers with the choice of either manual or automatic operation, plus a totally new truck tire balancer which includes a lift facility.

This year's Autopromotec show has proved to be a resounding success for Bright Premium, with Joao stating that the reaction from existing and potentially new customers visiting the booth has been extremely impressive in terms of the quality and design of the entire wheel balancer series.

"There is no doubt that the Bright Premium brand looks set to become even more firmly established throughout Europe since becoming the very first Chinese tire changer manufacturer to launch its own brand in this part of the world in 2014.

“This latest development further enhances Bright's dedicated ambition to eventually become the largest and most successful wheel balancer producer in the world, with a special emphasis on knowledge, technology, design and quality.”

Bright was formed in 1988 and is headquartered in the Yingkou–Liaoning province of China (where many Chinese tire-related manufacturers are located), and at present around 50% of its annual production of 60,000 machines is exported (that includes the United States); 25% represents private brand models for various companies around the world; and the remaining 25% is sold in the domestic (Chinese) market.

For further information of the Bright Premium range, visit -- John Stone, MTD's European correspondent

To review MTD's coverage of Autopromotec 2015, check out these links:

"2015 Autopromotec: 20% buy tires online!"

"2015 Autopromotec: car talk in Europe."

"Experts discuss industry issues at Autopromotec."

"Pirelli helps open 2015 Autopromotec."

"Autopromotec expects the masses to attend."