Gabriel introduces rewards program

Aug. 3, 2015

Gabriel (Ride Control LLC) has launched a loyalty program for light vehicle shops and technicians in the U.S. The Gabriel Answerman Advantage rewards program includes point-of-sale materials, promotions, rewards and business tools.

“Gabriel is very excited to announce the launch of the Answerman Advantage rewards program to service professionals,” says Duncan Greathead, vice-president of sales and marketing for Gabriel.

“We’re calling it ‘Answerman Advantage’ because the program will include information and answers on the benefits of new shocks and struts, and with each Gabriel sale, the technician has the advantage of earning points toward rewards.”

The program includes a set of Gabriel branded POP and POS materials for service professionals to use in the front and garage areas of their shops as well as selling tools to help make the sale.

Installers will be able to earn points on each sale of Gabriel shocks and redeem these points for rewards.

Gabriel promotions will be part of the program as well as a technical support for service professionals at the toll-free Gabriel Answerman line. In addition, shops will receive a “where to service your car” locator listing on Gabriel’s website.

Greathead says the company plans to expand the program.

“This launch is the first phase of our rewards program, we plan to add education and training opportunities as well as additional products and ways for the professional installers to earn even more points in the near future.”

The progam is offered at $79 and the membership will be active through December 2016.

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