Federal-Mogul is not quiet about ThermoQuiet campaign

Feb. 9, 2011

Federal-Mogul Corp. will kick off the second year of its successful Smart Choice trade and consumer incentive campaign with an attractive mail-in rebate offer on Wagner ThermoQuiet brake pads and shoes.

From Feb. 23 through May 31, 2011, consumers can receive a rebate of up to $50 per brake job when they choose Wagner ThermoQuiet products.

The Federal-Mogul Smart Choice campaign is designed to reinforce the message that longer lasting, better performing premium replacement parts are today’s best option for repair professionals and their customers.

In addition to the new ThermoQuiet promotion, Federal-Mogul will announce an array of Smart Choice consumer rebates throughout 2011.

“The Smart Choice campaign has been very successful and allows automotive repair facilities and parts stores to help consumers save money on premium-quality products,” says Michael Proud, director of marketing, North America.

The Wagner ThermoQuiet promotion will offer up to $50 per brake job ($15 per front and/or rear set plus $10 labor per axle) through the mail-in rebate when consumers have ThermoQuiet products professionally installed on their vehicles during the program period.

Consumers who purchase and install ThermoQuiet brakes themselves can qualify for up to $30 through a mail-in rebate.

The latest additions to the Wagner ThermoQuiet product line are replacement front disc brake pads for 2011 Honda Accord models. A hardware installation kit is packaged with each pad set for a complete repair solution.

For additional information concerning this Smart Choice offer, visit www.FMSmartChoice.com. For more information on Federal-Mogul, visit www.federalmogul.com.