CustomerLink Systems recently introduced its latest marketing program, smrt 2.0. The new program automates customer review gathering and provides a variety of online marketing services for automotive repair shops.
As part of the rollout, CustomerLink has volunteered to donate $1 to the Make-A-Wish Foundation of Northern Californiafor each automotive service professional who visits the company's Facebook page and clicks the "like" button
"We felt that since our new program has a big social media component, Facebook was a good way to both make the point of smrt 2.0 and get the most donations for Make-A-Wish," says Jim Bonfield, senior vice president. "We want shops to see an example of how we can help them deploy social media to help their businesses, but also want them to see how those opportunities can be used to help the community."
The role of social media in marketing has grown considerably in the last two years. According to Facebook's Press Room page, there are more than 500 million active users -- and half of them log in on any given day.
In addition to sites like Facebook and Twitter, the advent of consumer reviews as part of the social experience is expanding rapidly. Reviews are becoming increasingly available online through sites like Yelp, RepairPal and many more.
The company says "the confluence of these social platforms, along with search engines like Google, Yahoo and Bing, have made the modern marketing landscape difficult to manage for many small business owners, CustomerLink's primary client base."
For more information on smrt 2.0 and CustomerLink Systems, visit www.customerlink.com.