Global Tire Expo in Las Vegas: where the action is

June 8, 2011

The Tire Industry Association (TIA) has announced preliminary plans for its Global Tire Expo-Powered by TIA agenda. Of special note is an educational session addressing environmental issues.

The exposition will be held in conjunction with the Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nev., from Oct. 31 through Nov. 4, 2011. The host hotel for the association will be the Cosmopolitan Hotel.

Educational Sessions

TIA will keep its successful “TPMS at 10,” “Truck Tires at 10,” “Tires at 2” and “Management at 4” educational sessions.

Topics will include TPMS tools of the trade, the future of emergency road service, and the impact of the new health care regulations on the tire industry.TIA's popular “Successful Tire Dealers Share Their Secrets” session is sceduled for the Tuesday, Nov. 1 “Tires at 2” session.

For this year's show, TIA has created a new session, “Green @ Noon.” The daily educational session will feature leading experts who will discuss the pressing topics concerning environmental issues in the tire industry and how they can impact and benefit tire dealers.

Environmental topics will tentatively include sustainability and environmental best practices, tire manufacturers going “green” and what dealers are doing to “green” their businesses.

Wine & Cheese Social and Tire Industry Honors

TIA’s Wine & Cheese Social and Tire Industry Honors events will be held for the third consecutive year. Both events will take place at the Cosmopolitan Hotel on Monday, Oct. 31.

The Wine & Cheese Social will start at 5 p.m. Admission to this event is complimentary for TIA members and SEMA Show attendees.

The Tire Industry Honors program will follow the Wine & Cheese Social from 6 p.m. to 7:30 p.m. This event, also held at the Cosmopolitan, will honor this year’s Tire Industry Hall of Fame recipients. In addition, the torch will be passed from the current TIA president, Mike Berra, to the incoming president, Larry Brandt.

Admission to the Tire Industry Honors event also is complimentary for TIA members and Show attendees; however, an RSVP is required. For reservations, visit the “Events” section of, or call (800) 876-8372, ext. 104.

Welcome Reception

Immediately following these events, from 7:30 p.m. to 9:30 p.m., TIA will host its annual Welcome Reception at the Cosmopolitan’s Bamboo Pool. Tickets are $65 per person, and may be ordered by visiting the “Events” section of, or by calling (800) 876-8372, ext. 104.

Sponsorships are available

Sponsorships for this year’s TIA events -- including the Welcome Reception, Wine & Cheese Social and Tire Industry Honors program -- are available. Sponsorship is an effective way to show support of TIA and to promote a business, product and/or service. A sponsorship form is available in the “Events” section of Interested sponsors also can contact Wilson Beach at [email protected].

The host Cosmopolitan Hotel offers spacious rooms and a wide selection of dining and shopping options. The room rate is $159/night. Hotel rooms are limited; to reserve a room, call (800).221-3531, or visit the “Events” section of

“Last year’s inaugural Global Tire Expo–Powered by TIA was an overwhelming success, and the word has definitely gotten out that it’s the epicenter of the tire industry for that week,” says TIA Executive Vice President Roy Littlefield.

”We’re encountering extremely healthy booth sales and registrations; we’re expanding our world-class educational sessions with the addition of the ‘Green @ Noon’ session track; and our TIA pre-Expo events will continue to build on previous years’ successes.

"We’re also excited to have the Cosmopolitan Hotel as our host hotel," he says. "It’s one of Las Vegas’ newest and trendiest hotels in the heart of all of the action on the Strip, and we’ve managed to obtain a fantastic room rate for our members. That’s why I encourage everyone in the tire industry to be a part of the excitement and make plans to be at this year’s Expo.”