Federal-Mogul Corp.'s “Search for a Champion” contest begins Oct. 24, 2011. The Web-based video contest will award a total of $100,000 in motorsports sponsorships.
The campaign is part of an aggressive initiative designed to drive brand loyalty to the Champion spark plug, filter, wiper and performance chemicals lines among a new generation of customers "who demand premium performance from every engine and vehicle they own," says the company.
Federal-Mogul will award a $50,000 sponsorship to one grand-prize winner and $10,000 sponsorships to each of five finalist prize winners for submitting videos "that best demonstrate their ability to win a racing championship in 2012." Entries will be accepted from amateur teams participating in any form of engine-driven racing, whether on earth/dirt, asphalt, snow, ice, water or other course.
Judging will be based on viewer voting on the brand’s www.AlwaysaChampion.com website as well as input from NASCAR driver and team owner Kevin Harvick.
“I got my start racing go-karts, so I know what a sponsorship can mean to a small race team,” says Harvick. “This program enables Champion to give back to the sport that has helped make it one of the world’s most popular brands by supporting local racers who have what it takes to capture a title in local and regional racing.”
Contestants may submit their video entries via the website beginning at 12:01 a.m. ET on Monday, Oct. 24, 2011. Deadline for entries is 11:59 p.m. ET on Friday, Dec. 31, 2011. Visitors to the site will be able to vote for their favorite video entries between Jan. 2 and Feb. 5, 2012, and Federal-Mogul will announce the five $10,000 sponsorship winners on Feb. 23, 2012, in conjunction with the beginning of the NASCAR Sprint Cup season.
Online voting for the $50,000 sponsorship will run from Feb. 22 through March 21, 2012, with the Champion grand-prize sponsorship winner announced April 2, 2012.
For contest rules and to submit a free video entry, visit www.AlwaysaChampion.com.