Snap-on rescues techs from bad tools

Nov. 2, 2011

Snap-on Tools, a subsidiary of Snap-on Inc., reports its Snap-on Rescue Rig has been traveling the country in search of service technicians who are using time-consuming, inefficient tools, and rescuing them with the latest productivity-enhancing tools from Snap-on.

Snap-on fans can see the Rescue Rig in action in a video series on Facebook starting Nov. 7 and, as a thank you, some lucky fans will win a coveted Snap-on Rescue Rig cap.

“The Snap-on Rescue Rig lets customers experience how much Snap-on tools can help improve efficiency and productivity in the service bay,” says Gerry Beronja, director of customer marketing for Snap-on. “The Rescue Rig videos not only give a great description of the features and benefits of the tools, they also highlight first-hand accounts from service technicians about the improvement of their job performance once they start using Snap-on tools.”

The first of the Rescue Rig video series will be posted on Snap-on’s Facebook page on Monday, Nov. 7.  Snap-on Facebook fans can click on a link for their chance to win a Rescue Rig cap. A new video will be posted every two weeks and fans can enter the sweepstakes each time a new video is posted. 

To find out more, see the company’s website at To learn more about the “Rescue Rig” Facebook sweepstakes, become a Snap-on fan at