TBC Rebrands Another 39 Merchant's Tire Stores

March 19, 2018

TBC Corp. is rebranding 39 Merchant's Tire & Auto Service Center stores into NTB Tire and Service Centers.

The rebranded stores, all located in Virginia, will be complete in the next several weeks.

“In 2016, we successfully rebranded 29 locations in North and South Carolina to NTB and it was very well received by both customers and associates,” says Erik Olsen, CEO and president of TBC Corp. “NTB brand equity is extremely strong and we remain committed to growing the brand to better serve customers with best-in-class brands and industry leading service.” At the time of the rebranding of the Merchant's Tire stores in the Carolinas, TBC said there were more than 80 Merchant's Tire stores remaining in Virginia and Maryland.

Once the transition is complete, NTB will have nearly 500 retail locations throughout 23 states.

For more information, visit www.tbccorp.com.