Eight customers of Federal Mogul Motorparts will enjoy the 2018 Specialty Equipment Market Association (SEMA) Show and Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev., as winners of the top prize in the “Stay Cool With Wagner” promotion.
Auto Value and Bumper to Bumper stores, part of the Aftermarket Auto Parts Alliance Inc., teamed up with Federal-Mogul Motorparts for the promotion, which ran from May 7, 2018 until July 31, 2018.
In the promotion, repair shop owners who purchased Wagner Brake products from Auto Value and Bumper to Bumper locations across the United States earned Yeti brand merchandise as well as a chance to win an all-expense paid trip for two to Las Vegas, Nev., and cash prizes.
Depending on the dollar amount each shop spent in qualifying Wagner purchases, participants received Yeti-brand merchandise. Additionally, in the U.S., each participating shop owner earned multiple entries for a chance to win an all-expense paid trip for two to the AAPEX and SEMA shows, including a four-night stay at The Mirage Hotel and Casino.
Each of the ten U.S. winners were then entered in a bonus drawing for cash prizes, which will be announced at the Federal-Mogul Motorparts booth during AAPEX on Thursday, Nov. 1, 2018, at approximately 2:30 p.m. PT. The grand prize is US$25,000; first prize is US$10,000; second prize is US$5,000; and seven runners-up will receive US$250.00 each.
“When a ‘cool’ promotion is executed correctly and rewards our best customers for buying the Wagner products they trust you will see great interest and results,” says Dinah Jean Volante, marketing concierge, at the Moog Louisville, Ky., warehouse.
"We appreciate Alliance and the Wagner marketing team for working together with us in creating a program that we knew would be a winner. We also want to thank all our customers for their support and for making us their first call parts partner.”