ASA Automotive Helps Mavis Tire Convert 155 STS Stores

March 8, 2016

ASA Automotive Systems Inc. has completed the conversion of 155 Somerset Tire Service Inc. (STS) stores to the software systems used by Mavis Tire Supply Corp’s Mavis Discount Tire stores. The integration took three months.

Following the acquisition of competitor STS in August 2015, the number of Mavis Discount Tire stores doubled. To give management has visibility to the operations at every location in its five-state region, Mavis needed to bring the 155 STS locations, including wholesale centers, onto the same operating system.

“We created a migration plan with ASA’s help, and converted about four stores a day. It all went very smoothly,” says Stephen Sorbaro, co-owner of Mavis Tire. The ASA software is now installed and used on 1,600 workstations at all Mavis-owned locations.

Mavis and ASA have been partnering for more than 25 years, and Stephen Sorbaro is a member of ASA's customer advisory panel.

“Stephen and his fellow panel members are instrumental to our product development process,” says Ken Halle, president of ASA Automotive. Panel members include tire retailers, wholesalers and commercial dealers of all sizes from around the U.S. They share their business needs and help the company prioritize its programming efforts.

“Our customer panel helps ASA software continue to evolve to best serve the tire industry,” added Halle. “It’s been great for us and for the industry to have Stephen involved,” says Halle.

Over the past 25 years, Mavis Tire has experienced significant growth. There have been major changes for retailers, including the rise of the Internet.

“Throughout all the changes in our business, ASA has always been very helpful, very responsive,” says Sorbaro. “We were 11 stores when we first started with them. Now we have more than 330 locations, and we’re still with ASA.”

ASA Automotive, based in Merrimack, N.H. and Meridian, Idaho, is provides software to independent tire dealers, serving retail, wholesale, commercial and retreading enterprises. ASA’s TireMaster software family is a modular system for point of sale, inventory, financial and general management. For more information, contact 866-210-6717 or [email protected], or visit

Mavis Discount Tire, based in Millwood, N.Y, owns and operates more than 330 retail tire and muffler companies and wholesale locations under the brands Mavis, STS, Suburban, Weldon, Banner, and Cole in New York, New Jersey, Connecticut, Pennsylvania and Massachusetts. For more information, visit