Gates Corp. Targets Three Areas in 2016 Promotions

June 7, 2016

Gates Corp.’s sales promotions for 2016 will focus on serpentine systems, fleet components, and a partnership program for automotive and heavy-duty warehouse distributor and jobber representatives.

Gates says the three targeted promotional programs are designed to support Gates core product lines, increase brand awareness and drive business growth. 

The promotional plan includes the following three programs:

1. Serpentine system promotion for automotive car and light truck professional service centers. The program is designed to stimulate higher ticket sales and increase customer satisfaction with a complete and preventive serpentine system repair.  Professional service centers will have the opportunity to earn Visa prepaid cards for additional component installation.  Promotion runs now through July 31, 2016.    

2. Heavy-duty dealer stock-up promotion for fleets. Objectives of the program are to increase awareness of the value of a complete system repair by inspecting and replacing components at the same time, while giving fleets the opportunity to receive a stock-up incentive.  Promotion runs now through July 31, 2016.  

3. Partnership program for automotive and heavy-duty warehouse distributor and jobber representatives. The program’s purpose is to enable channel representatives with tools to help them develop business with Gates products and to receive rewards for their commitment.  The program includes up to $12,000 in cash prizes for participating representatives, including Visa prepaid cards and a home theater system drawing.  Promotion runs now through October 31, 2016.

“We are very excited to launch some exciting new promotional programs,” says Todd Hack, vice president automotive aftermarket. “Each program was carefully developed to appeal to our target audiences, drive growth, and support the valuable partnerships that we have built over many years of doing business in the industry.”   

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