Trelleborg Group, a global supplier of agricultural tires and wheels, has become the first-ever official sponsor of the Tractor of The Year awards.
Launched by Italian magazine Trattori in 1998, the awards scheme – now in its 16th year – celebrates the very latest innovation in tractor design and technology from the world’s leading manufacturers and agricultural machineries.
The judging panel, made up of 21 journalists from the European agricultural industry’s most influential publications, will evaluate the performance of both open field and specialized tractors under field conditions. The winners are due to be announced at the International Agriculture Machinery Show (EIMA) International 2012, Nov. 7-11, Bologna, Italy), where Trelleborg will also be showcasing its latest range of agricultural tires and complete wheel solutions.
Lorenzo Ciferri, marketing director of the Agriculture division of Trelleborg Wheel Systems, commented: “As agricultural industry awards schemes go, the Tractor of The Year awards are, quite rightly, widely considered the ‘Oscars’ of our industry. We are proud to associate ourselves with them. Having assisted original equipment manufacturers with their evaluation events for the judging panel in previous years, the natural extension of our involvement in the illustrious awards scheme was to become its official sponsor.”