Goodyear to drop Republic brand, boost Kelly

Nov. 5, 2009

Goodyear Tire & Rubber Co. is consolidating its brand offerings by dropping its Republic associate tire brand as of Jan. 1, 2010.

Profiting from the production change will be the company's Kelly brand, which will get increased focus and updated product offerings.

The company says dropping the Republic line will reduce manufacturing complexities and improve product supply of the company's remaining brands.

Goodyear's multi-brand G3 concept will now include the Goodyear, Dunlop and Kelly offerings instead of Goodyear, Dunlop and Republic. Distribution of the Kelly brand will be expanded and Kelly will now be available to the full Goodyear dealer network.

Latest in Wholesale/Distribution

American Tire Distributors Inc.
MTD readers recently shared their thoughts about ATD's future.
American Tire Distributors Inc. 
“We are confident that we will emerge from this process as a stronger partner to you,” said Michael Feder, interim CEO of American Tire Distributors Inc. (ATD), in a letter to ATD customers.