Federal sponsors European drift series

Dec. 6, 2013

Federal Tyre and the organizer of King of Europe entered into an agreement where the Taiwanese manufacturer will become the official sponsor of the Street Legal/Queen of Europe Series for the 2014 season.

The world-class drifters and the widespread championships attract thousands of fans. The popular King of Europe drift series has been going on annually since 2005 across more than 20 countries and 70 events in Europe.

Federal says its brand is the preferred tire brand of Adam Kerenyi, King of Europe champion 2009 and 2012.

"This year we are set to cover all Europe with exciting Pro drift events,” explains King of Europe Drift Series boss Michaël Procureur.

"The series has covered 22 countries in the last nine years and 2014 is going to be the most revolutionizing season ever."

Federal Marketing Manager Geoffrey Chang says, "It is Federal’s honor to sponsor the most prestigious drift series in Europe. 2014 is an important year for Federal, not only because we sponsor King of Europe, but also because it’s Federal’s 60th anniversary. In the year of diamond jubilee, Federal views KOE as great platform to have closer contact with our clients and end-users in Europe. Federal expects to bring the difference to races."

For more information on the series visit http://www.kingofeurope.net.

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