Tech International hires VP of marketing

Dec. 11, 2013

Tech International has named Carol Rice vice president of marketing in North America. She will lead the company's marketing and business development strategies for its Tech, Truflex/Pang, Pang Industrial, and QuikFix brands, as well as its private label initiatives.

Tech International also will look to Rice to assist with the evolution of the company’s business strategy and expansion into new markets.

“Carol’s proven ability to foster corporate growth will elevate the impact of our marketing efforts, and enable Tech International to expand beyond its current capabilities,” says President Dan Layne.

Rice has more than 25 years of experience in sales, marketing and strategic business development for Fortune 500 companies, both domestically and globally.

Tech International is a global manufacturer of tire repair, wheel service and rubber products. For more information, visit