Balkrishna Industries Ltd. (BKT) is working to extend its global reach by upgrading its website to "speak" five languages — English, French, German, Spanish and Italian.
The added languages come after BKT's launch of the redesigned site in January. The company says it's in line with BKT's positioning and focus on an international public. It enhances the information potential, and helps the company present itself as a global benchmark for professionals and operators in the agricultural, industrial and off-the-road tire sectors.
The added languages allow BKT to be closer to its customers and distributors since more people will be able to access all the pages of the BKT website in their native language, including corporate news, technical data sheets for every tire as well as tips to correct off-highway tire handling, maintenance and mounting.
The site also gives users direct access to BKT's accounts on Facebook, Twitter, Linkedin and YouTube, as well as the “Around BKT” community forum and blog.
Visit www.bkt-tires.com for further information.