Yokohama rides tree planting ‘Green Wave’

June 24, 2011

The 23 Japan-based and overseas locations of Yokohama Rubber Co. Ltd. took part in the global tree-planting campaign "Green Wave 2011." The campaign includes tree-planting and other activities around the world each year on May 22, designated by the United Nations as the International Day for Biological Diversity.

Supporting this activity, the Japanese government designated the period from March 1 through June 15 as "Green Wave 2011," encouraging schools, companies, etc., to do their part. Yokohama Rubber participated for the second year in a row.

In the U.S., tree-plantings took place at Yokohama Tire Corp. and the SAS Rubber Co. Worldwide, a total of 1,243 employees took part, planting 13,008 trees. The company previously announced participation in the initiative (see Yokohama can’t plant enough trees).

In addition, the Yokohama Forever Forest Project, launched in 2007, aims to plant a total of 500,000 trees, creating forests at domestic and overseas production sites, in anticipation of the company’s 100th anniversary in 2017.

Under the guidance of Dr. Akira Miyawaki, professor emeritus of Yokohama National University and a plant ecologist, Yokohama Rubber has been planting trees indigenous to each local area. About 183,000 trees were planted in Japan and overseas as of March 31, 2011. The company also affirmatively provides seedlings raised by its employees to administrations, schools and other companies, further highlighting to society the importance of preserving the global environment.