Toyo’s new TV ad features college athletics

Aug. 17, 2011

Toyo Tire U.S.A. Corp. has released its “Driven to Perform” TV commercial. The ad is named to reflect the company’s worldwide tagline and corporate philosophy - Driven to Perform.

The 30-second commercial was produced by Marshall Advertising & Design. It delivers a blend of images and music, focusing on the drive and determination found inside people driven to be the best.

Driven to Perform also mirrors the company’s sponsorship commitments to college athletics. They include the areas of track and field, basketball and football, the sport of mixed martial arts and also motorsports.

“Driven to Perform is a powerful message about the Toyo Tires brand philosophy,” says Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp. “It shows our desire to excel in everything we do, from building the best products to providing exceptional support to our dealers and fostering lasting relationships with our customers nationwide.”

The new Driven to Perform television commercial is now available to Toyo Tires dealers to incorporate in their ad campaigns. It can be viewed on the Toyo Tires Web site by clicking here.