Tirecraft adds Quality Tire as strategic partner

Aug. 24, 2011

Tirecraft Canada reports it is one step closer to completing its national Canadian footprint with the signing of Quality Tire Service as its strategic partner for both Saskatchewan and Manitoba.

Randy Johannsen, owner of Quality Tire, now has exclusive rights for both the Tirecraft and Signature programs in these two provinces.

Johannsen opened his first location in Saskatchewan in May 1996. “Today, 15 years later, we have expanded throughout the province with eight retail/commercial locations and one large truck and trailer alignment facility. Our service offering covers all retail/commercial segments including passenger, light truck, truck, industrial, farm and OTR tires.

“We have been successful because of our people and their unparalleled commitment to customer service” Johannsen says. “We have 24 service trucks/technicians providing 24/7 service to our farm and fleet accounts and we have a strong reputation for providing quality, sound workmanship. We are also very proud of the fact that all of our technicians have been Tire Industry Association-certified for service in all tire categories.”

Quality Tire’s team consists of more than 100 employees who "are very excited about helping us fill out our national footprint and expanding the Tirecraft / Signature brands  through a new associate dealer network -- elevating their market presence and providing broader service coverage for their customers,” says Don Gauthier, president of Tirecraft.

Quality Tire Service will transition their stores over to the Tirecraft banner during the next few months, and effective immediately Lambert Stumborg will begin associate store solicitation for both the Tirecraft and Signature programs.  

With the addition of Quality Tire’s nine locations, Tirecraft now has 169 Tirecraft and 29 Signature members.

“As their name suggests, Quality Tire Service is a premier retail/commercial chain and we are very excited about our new partnership,” says Gauthier. “Randy and his team bring with them very strong experience and a reputation for exceptional service -- in all segments. We look forward to working closely with them to grow their business and our Tirecraft /Signature brand equity in Saskatchewan / Manitoba.”