SEMA Show, pre-show: Choo on this!

Oct. 31, 2011

Hankook Tire America Corp. will introduce a new tire at a SEMA  Show press conference on Tuesday, Nov. 1, at 3 p.m. Hankook executives will be joined by Shin-Soo Choo, outfielder for the Cleveland Indians.

Choo will sign autographs at the newly designed Hankook booth (No. 43041) in the lower level of the South Hall at the Las Vegas Convention Center from 3:30 p.m. to 4:30 p.m.

The two-level booth is located in the Global Tire Expo-Powered by TIA section. It will showcase the company’s new Global Exhibition Identity and its line of passenger, light-truck and commercial tires.

Additional features include the following:

* enfren eco all-season performance tire techology;

* the interactive "Hankook Home Run Derby"; and

* some impressive vehicles, such as Conrad Grunewald’s 730hp Hankook Tire Formula Drift Chevy Camaro.

In addition to the new tire line, Hankook also will present an update on its motorsports plans for the United States.

“In just one short year since SEMA 2010, our brand has made tremendous strides here in North America and specifically the United States, with increased sales, innovative new marketing initiatives, continued investment in R&D, and the release of new advanced technologies,” says Soo Il Lee, president of Hankook Tire America.

The Hankook Tire Mobile Rig will be located outside the convention center in the Silver Lot,

Check out the Modern Tire Dealer website on Wednesday to find out about the new Hankook tire.

The 2011 SEMA (Specialty Equipment Market Association) Show will be held Nov. 1 through Nov. 4 in Las Vegas, Nev. Along with the Automotive Aftermarket Products Exposition (AAPEX), it is part of Automotive Aftermarket Industry Week.