Yokohama Takes Dealer Training on the Road

May 18, 2018

Yokohama Tire Corp. is once again taking its dealer training program on the road. The 2018 experiential Ride and Drive Dealer Training Program kicks off with a multi-city tour May 22 in Anaheim, Calif. “The annual ride and drive program is one of our most popular – and important – dealer activities,” says Fardad Niknam, senior director of consumer product planning and product marketing for Yokohama. “Over the years, it’s proven to be a significant tool to help our ongoing dealer education program because one of our primary objectives is to interact with our dealer network and help them sell more Yokohama tires. The driving experience definitely helps highlight specific benefits of Yokohama’s diverse product line, which they can then relate back to their customers.”

Here's a run down of the 2018 tour:

May 22-25, Anaheim, Calif.

May 30-June 1, Denver, Colo.

July 24-27, Houston, Texas

Oct. 9-12, Boston, Mass.

Oct. 22-25, Charlotte, N.C.

At the events, dealers will get a chance to test tires while driving modified BMW 228i coupes during the training program. The cars will come equipped with Yokohama’s soon-to-be-released AVID Ascend GT, along with the ADVAN A052, ADVAN Sport A/S and tires.

For more information about Yokohama, visit