Balkrishna Industries Ltd. (BKT) will join forces with United Kingdom-based tire distributor Kirkby Tyres at this year's Brityrex show to promote their new distribution agreement in the U.K.
Kirkby plans on having a highly visible presence at the October show, according to Brityrex organizers.
Dave Richardson, the company's product manager, says Kirkby's relationship with BKT "is quite new, so Brityrex provides us with a greater opportunity to work together to promote the brand and the business relationship to end users. We will be directing customers from our trailer to the BKT stand inside the hall and we'll also have one of our technical experts working from the stand."
Brityrex 2010 runs Oct. 5-7 in Manchester, England. For more details, see www.eci-international.com.
