Yokohama posts second tire educational video

July 6, 2010

Yokohama Tire Corp. has posted its second tire educational video on YouTube. The video tells vehicle owners how to read the sidewall of a tire.

"Most consumers don't fully understand what all the numbers and letters mean on a tire's sidewall," says Fred Koplin, Yokohama director, marketing communications.

The video, which can be seen here, is hosted by off-road racing champion Cameron Steele and Paul Algarin, a Yokohama employee.

Future videos will focus on subjects like fuel efficiency and choosing the right tire for your car, says Koplin. The next video will be released in August.

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