Federal distributor launches rewards program

Grouptyre, the exclusive distributor of Federal tires in the United Kingdom, has unveiled a rewards program for participating dealers.

Running between Sept. 1 to Oct. 31 and Nov. 1 to Dec. 31, the 2010 Red Letter Day program will offer retailers the chance to win prizes. Retailers will receive two entries for every ultra-high performance tire purchasd.

"These types of programs get the trade talking about Federal and are a great way to promote the product, which ultimately helps generate sales for our dealers," says Lucie Dalton, Grouptyre's marketing manager.