Grip the Moment: A New Media Campaign for the Falken Brand

April 27, 2016

Sumitomo Rubber North America Inc.'s Falken Tires brand has unveiled its newest marketing campaign, "Grip the Moment."

Grip the Moment is an integrated campaign highlighting the adventures and activities the brand's tires provide by connecting people to their destination.

“Grip the Moment is a perfect slogan to carry out our marketing efforts,” says Rick Brennan, vice president of marketing for the Falken brand. “Our tires are engineered to grip some of the most challenging on and off-road environments, and we want to relate that same idea to our consumers.”

The Grip the Moment campaign will be promoted on broadcast, digital, and social media platforms featuring professional athletes in adventure driven sports.

Falken Tires looks to expand its market share and increase exposure across North America in 2016, and the brand says the Grip the Moment campaign will follow the success of its 2013 multi-award winning “Conquer Your World” campaign.