Zhongce Rubber Group Co. Ltd. (ZC Rubber) displayed its Westlake and Goodride brand tires at the Automechanika Dubai 2016 on May 7-9, 2016. The company also hosted a dealer meeting during the exhibition.
ZC Rubber displayed tires with its local partner Al-Rahala International Trading Co. LLC, a tire trading company with authorized distributors in the Middle East, Europe, parts of Latin America, and Asia.
Automechanika Dubai 2016, an international automotive aftermarket trade show for the Middle East, presented 2,017 exhibitors from 58 countries and welcomed more than 30,000 trade visitors from 119 countries, according to ZC Rubber. The company says the exhibition is the ideal platform for it to display new products, connect with new distributors and wholesalers, and build new business relationships.
ZC Rubber Vice President Ge Guorong discussed cooperation with local dealers attending the exhibition. “We work closely with partners and dealers to expand the local market and are committed to build a win-win cooperation relationship with all the dealers.”
He also said that as the global top 10 tire manufacturer, ZC Rubber promises to offer valuable and safe tires to customers and expect to push more people to experience ZC Rubber’s tires. “More marketing activities, including exhibition, advertising and sponsorship, will be carried out by ZC Rubber and Al-Rahala together to introduce our premium tires for more customers.”
ZC Rubber has 10 factories in mainland China and Thailand and operates across six continents. Ge Guorong told dealers that tire performance is the focus of everyone's attention at ZC Rubber. The company will invest more resources in research and development and improve its capability on lean production, rubber compound, construction design, product evaluation and equipment to keep product quality high, according to Ge Guorong.
“We always believe that the ability of products innovation is an important component of the kernel competitive ability of the company. So we will constantly intensify its efforts to the R&D and provide more valuable and premium tires for global customers,” he said.
At present, ZC Rubber has already established a “perfect test system” covering roll resistance, noise, wear vibration, handling, profile, ride and safety, according to Ge Guorong.
Moreover, ZC Rubber will put more strength on marketing. The company uses a variety of marketing channels, including sponsored program, exhibitions, advertising (magazine, airport and highway), and news publications. “We will not only do the marketing activities by ourselves, but also support our dealers to offer targeted marketing in the local market,” he said.
For more information on the company, visit www.zc-rubber.com and www.westlaketyre.com.
