ATD Launches Radius Digital Hub

Nov. 3, 2023

American Tire Distributors Inc. (ATD) has launched Radius, a new digital hub designed to integrate tires, parts, services and solutions into one connected experience.

According to ATD officials, Radius is comprised of a suite of tools "that seamlessly integrate into business operations to increase efficiency and optimize both sales and service. With a scalable and customizable experience, this automotive aftermarket marketplace provides access to what businesses need to serve their customers."

Through Radius, ATD customers can access "data-driven software tools that help streamline operations and reduce or eliminate stale inventory, as well as programs "designed to offer a competitive edge through nationwide warranties, automotive and business retailers, discounts, training, growth bonuses and more."

Radius also provides training for tire dealership owners, managers, salespeople and technicians; "a proven sales model that helps tire dealers drive online sales volume, increase foot traffic and capture nationwide online shoppers;" access to volume rebates, discounts and loyalty rewards; "a B2B2C e-commerce and back-office solution that provides product catalogs, pricing and real-time booking for tire installations;" and a solution "that helps shops automate their customer marketing and communications with a full suite of tools, including personalized messaging campaigns, automated appointment reminders and customer reviews."

 “We’re excited to unveil Radius and with it, usher in a new era of connectivity and simplicity to better serve our customers,” says Stuart Schuette, president and CEO of ATD.

“We strive every day to be the most connected and insightful automotive solutions provider and with this new platform, the industry takes another step forward towards a more integrated, data-driven future.”