ITDG to Distribute Eldorado Brand Tires

The Independent Tire Dealers Group LLC (ITDG) will be the exclusive vendor of TBC Corp.'s Eldorado tire brand in the United States and Canada. 

As the exclusive vendor of the almost 60-year-old Eldorado brand, ITDG will manage the full portfolio of Eldorado passenger and light truck tires to provide streamlined access, consistent supply and expanded support to its members through North America.  

“This is a significant win for our members,” says Jason Rook, president and CEO of ITDG. 

“Eldorado began as a private brand tire for a member-owned buying group out of Pennsylvania in 1966. Its history and reputation make it a great fit for the member-owned dealer network at ITDG.

"Our partnership with TBC Corporation provides exclusive access to the Eldorado brand and strengthens our position in the market to help ensure independent dealers remain competitive and well supported.” 

“TBC has been a key partner of our company for many years with their network of regional distribution centers and ability to efficiently distribute a variety of tires at a competitive price,” says Peter Greenberg, president of City Tire and chairman of ITDG's board.   

“With the exclusive Eldorado brand, now ITDG members have an unprecedented factory-direct option with warehouse fill-ins on a well-established product. It’s a win-win for every member of our buying group.”