The Wheel Group (TWG) has announced expanded roles for three executives: Joe Podlovits, Jill Hepp and Brian Campbell.

Podlovits is TWG's vice president of marketing and national accounts. Hepp is the group's director of marketing, while Campbell is director of national accounts.

"This structure creates tighter alignment between TWG's product and brand strategies, how programs are brought to market and the needs of
its largest customers," say TWG officials.

"What's exciting about this team is that we aren't looking at national accounts as simply a sales channel,” says Podlovits. "We're looking at the bigger picture. How do we bring the right products, positioning and programs together to help our customers sell more?”

Podlovits brings 16 years with TWG and experience across multiple roles within the company, providing a broad understanding of TWG's brands, products, customers, and operations. 

Campbell "brings extensive automotive aftermarket and enthusiast-market experience along with years of working directly with aftermarket customers," say TWG officials. "Since joining TWG, Campbell has developed strong customer relationships and helped build and execute programs focused on growth."

Hepp has more than a decade of automotive aftermarket marketing experience. Her background includes brand strategy, product launches, dealer programs, and integrated marketing. "At TWG, she plays a key role connecting product development, sales, brand strategy, and customer-facing initiatives."

TWG says it plans to work more closely with key national account partners on new product introductions, merchandising, marketing support, promotions and inventory strategies.

"The goal is to use the breadth of TWG's wheel, tire, off-road and accessory portfolio to build programs around the specific needs of each customer."

"At the end of the day, our customers want to grow,” notes Campbell. “If we can help them sell more products, create excitement with their customers and make their businesses more successful, everybody wins. That's the kind of partnership we are going after.”

“This is about bringing together skill sets that complement each other and creating tighter alignment between Marketing, Product and National Account management,” says TWG CEO Wade Kawasaki.  “When those teams are working from the same playbook, we move faster, build stronger programs and create more value for our customers."