Tire Group International LLC (TGI) has entered into an exclusive agreement with to distribute Nobhex brand tires throughout Florida, Oregon and Washington State.

"Nobhex is manufactured by Aztema at its modern manufacturing facility in Irapuato, Guanajuato, Mexico," say TGI officials.

"Under the agreement, TGI will serve as the exclusive distributor of Nobhex Tires within these three key U.S. markets, combining Aztema’s manufacturing capabilities with TGI’s established distribution network, market experience and customer relationships.

"For both companies, the agreement is centered on establishing Nobhex as a meaningful long-term brand, rather than simply introducing another tire into the market."

"What excites us about Nobhex is the opportunity to build a brand that has real value throughout the distribution chain,” says TGI President Joaquin Gonzalez.

“For a brand to be successful, the manufacturer, distributor and dealer all need an opportunity to succeed with it. Our focus in Florida, Oregon and Washington will be on disciplined distribution, strong support and creating a brand our customers can believe in and grow with.”

Nobhex offers a broad portfolio of passenger, SUV and light truck tires.

"From the beginning, our vision for Nobhex has been to create more than a tire , we want to establish a brand with long-term value,” says Gonzalo Santamarina, shareholder of Aztema. “TGI understands that philosophy. Their experience, customer relationships and approach to distribution make them an ideal partner as we continue building Nobhex in the marketplace.”

TGI officials say the agreement "reflects TGI’s continued strategy of selectively adding brands that complement its portfolio and provide sustainable opportunities for its customers. The exclusive territories of Florida, Oregon and Washington align with TGI’s established distribution footprint and provide a strong foundation for the continued development of the Nobhex brand."
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