Download MTD’s Tire Dealer Survival Guide
Inside the Guide
- How to Design Operational Triggers: Randy O’Connor explains how predefined actions across the customer, service and employee journeys can make excellent execution repeatable.
- How to Negotiate More Effectively: J. Mark Jackson examines how self-interest, power, emotion and compromise influence negotiations with customers, employees and business partners.
- How to Boost Your Sales: Mike Townsend identifies five ways to increase sales and profitability, including stronger store management, better training, a defined customer experience, additional services and customer loyalty programs.
- How to Handle Customer Objections: Dennis McCarron explains why dealers must uncover the real concern behind an objection instead of immediately discounting a repair or offering a solution that does not address the customer’s problem.
- How to Knock the Ball Out of the Park: McCarron explores the connection between leadership, accountability, clearly communicated standards and sustained dealership performance.
Practical strategies for running a tire dealership
Modern Tire Dealer’s Tire Dealer Survival Guide is a practical eBook for tire dealership owners, operators, store managers, service advisors and sales teams who want to build a more consistent, profitable and customer-focused business.
Running a tire dealership has never been a job for the faint of heart. Margins are tighter. Customers are more cautious about every dollar they spend. Skilled technicians are difficult to recruit and retain. And tire stores are no longer compared only with the dealership across town. Customers measure every interaction against the convenience, speed and communication they experience throughout the retail world.
That is why MTD assembled five field-tested playbooks from industry experts who have spent decades working with tire dealerships and their employees. This guide focuses on practical actions dealers can use to improve performance on the sales floor, behind the counter and in the service bays.
Who is the guide for?
The eBook is designed for independent tire dealers, multi-store operators, dealership managers and frontline employees who are responsible for sales, service, customer experience, employee performance or day-to-day store operations.
Whether the immediate challenge is inconsistent execution, missed sales opportunities, customer resistance or unclear employee expectations, the guide offers a starting point for addressing it.
Why are these fundamentals important?
A tire dealership cannot depend entirely on the owner’s presence, an individual employee’s personality or the team remembering what to do in the moment. Sustainable success requires repeatable processes, trained employees, clear expectations and customer conversations that build trust.
Together, the five chapters show dealers how to create greater consistency, communicate value more effectively, protect sales opportunities, reinforce accountability and develop a business that can perform without constant intervention from ownership.
Read the guide cover to cover or go directly to the chapter addressing the issue that is keeping you up at night. Each section offers practical ideas that can be discussed with your team and put to work in your dealership.