Pirelli Tire North America Inc. is updating its ultra-high performance lineup with the PZero AS Plus 3, a tire that brings better braking, and longer wear, while also offering all-season practicality. The company launched the product in Las Vegas.
Joy Kopcha joined Modern Tire Dealer and Auto Service Professional as senior editor in 2014 after working as a newspaper reporter for a dozen years in Kansas, Indiana and Pennsylvania. She was named managing editor of MTD and ASP in 2022, and took on that same role with Motor Age in 2024.
She is an award-winning journalist, including in 2023 when she was named a Jesse H. Neal Awards Finalist.
